Third Sip: Brewing Retro-Futurism into Every Cup

When Third Sip came to us, they had a bold vision: create a coffee brand that stood out in a crowded market. They wanted something playful, distinctive, and immersive—but their challenge was how to translate a loose retro-futuristic idea into a fully realized brand world that could extend across logo, interiors, packaging, and promotions without feeling gimmicky.

That’s where Lunary Studio stepped in.

The Challenge

Third Sip needed:

• A logo system that balanced retro warmth with futuristic energy.
• A color palette and typography suite that could scale across print, digital, and interiors.
• A mascot that could carry personality and connect with customers.
• A way to make their in-store experience memorable beyond just the coffee.

They had a vision of blending The Jetsons with mid-century modern optimism, but it needed structure and design rules to make it consistent.

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Our Solution

A Logo that Moves

We crafted a script-style wordmark with an atomic starburst dotting the “i” in Third, anchored by a sweeping teal underline that feels like a rocket’s trail. The result: motion, optimism, and memorability.

A Cohesive Brand System

We built a brand toolkit anchored in four key colors: Cosmic Teal, Atomic Orange, Space Gray, and Stellar White. This palette allows flexibility while ensuring instant recognition. Typography guidelines kept everything sleek and readable across applications.

A Mascot with Personality

To avoid the brand feeling too corporate, we designed a cat mascot with almond-shaped eyes, circular spots, and a star accent. This character became a friendly, whimsical guide for customers—appearing on posters, menus, and even a full wall mural.

An Experience Beyond Coffee

We extended branding into rituals and touchpoints:

• The Third Hour: a daily 3 PM coffee tasting that makes the brand interactive.
• Custom interiors: turquoise booths, atomic-pattern upholstery, and bold murals that immerse customers in the Third Sip world.
• Product details: paw-shaped cookies, teal saucers, and clean packaging to reinforce delight at every step.

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The Results

Third Sip didn’t just get a logo—they got a world. The branding works seamlessly across:

• Interior spaces that feel like stepping into a mid-century time capsule of the future.
• Promotional campaigns that celebrate coffee as “out of this world.”
• Everyday details that customers photograph and share, creating organic buzz.

By solving the initial problem—how to make a coffee brand feel immersive without losing clarity—we helped Third Sip establish itself as more than a café. It became a cultural experience.

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✨ Takeaway for Our Studio: This project shows the power of holistic brand systems. When you design not just a logo, but a universe, you create emotional resonance and long-term loyalty.