Sugar Swoon is a dessert brand that wears its heart on its (icing-covered) sleeve. We partnered with this love-first cake atelier to craft a brand that celebrates romance, nostalgia, and irresistible sweetness — one swoon-worthy bite at a time.
Rooted in retro charm and designed for modern romantics, the identity blends expressive typography, valentine motifs, and a lush, layered color palette. The logotype’s sweeping ligatures and heart dot evoke vintage confectionery ads, while the packaging system turns every box into a love letter waiting to be opened.
We developed a flexible visual language with playful iconography, custom wrapping paper, and seasonal print pieces — all designed to elevate the unboxing experience into something magical. From first glance to final slice, Sugar Swoon promises love at first bite.
