CASA DEL CAMPEON

In this brand concept, we developed a full visual identity for Casa del Campeón, a tequila label born from the grit of the lucha libre arena and the agave-rich soil of Jalisco. Every element—from the crest to the color palette—honors Mexican wrestling's legacy of masked icons, dramatic storylines, and unbreakable pride.

The heart of the brand is the masked agave crest, a symbol that fuses the sacred plant with the iconic luchador mask. This duality of earth and persona anchors the brand’s ethos: tradition never removed, only transformed. Bold circular lockups, strong serif typography, and visual weight mimic vintage match posters and stamped approvals.

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The official brand colors reinforce the story:

• Verde Maguey for the agave fields.
• Rojo Fuego for the spirit’s burn.
• Oro Campeón for victory, prestige, and the glow of aged tequila.
• Negro Arena for the mat and the shadows of the ring.

These tones create continuity across digital assets, bottle labels, and merchandise.

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Meet the Champions

Each bottle represents a different fighter archetype:

• El Santo Blanco — Clean, iconic, pure.
• Blue Rooster Reposado — Spiced, brave, and proud.
• La Bestia Negra Añejo — Dark, bold, and uncompromising.
• La Luna Sangrienta — Seasonal, seductive, and ritualistic.
• El Fantasma del Oro Extra Añejo — Aged to myth, haunting and rare.

Every label is customized with its own mask design and slogan. The “Meet the Champions” section on the website acts as both a product showcase and a character lineup—turning bottles into legends.

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‍Merchandise & Brand World

The extended brand includes vintage lucha-style posters, enamel pins, a red canvas tote with the crest, and even a luchador mask bottle opener. These pieces live in “The Arena”, a dedicated merch section on the site styled like a wrestling marquee. Here, fandom and flavor collide.

Voice & Code

The tone is proud, weighty, and direct:

“We fight for flavor. We age with honor. We never unmask tradition.”

This tagline isn't just marketing copy—it's a creed. It sets the tone for every interaction, from product copy to social captions.

Conclusion

Casa del Campeón is more than a tequila brand—it’s a mythos in a bottle. It invites customers not just to drink, but to enter the ring, join the consejo, and carry forward a lineage of strength, fire, and storytelling.

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