AMEYAL

There’s a specific kind of memory that doesn’t fade. It’s the taste of something cold against a hot sidewalk, the scent of hibiscus petals in a plastic pitcher, the echo of a dulcería bell in the distance. Ameyal was born from that sensory archive—a brand that doesn't just sell flavor, but the feeling that you’ve been here before. Somewhere between the market stalls and your abuela’s backyard, this concept grew roots. Ameyal is not a reinvention. It’s a return.

The name “Ameyal” comes from the Nahuatl word for “natural spring” or “fountain.” It's a word layered with meaning—an origin point, a place of flow, a source of life. In this brand’s world, it represents something deeper than hydration. It’s about connection: to land, to language, to memory. Every element of Ameyal’s identity is built to echo this source—natural, sacred, and enduring.

This is a brand that doesn't lean on superficial aesthetics. It insists on ancestral presence. Ameyal speaks not just through design, but through cultural fluency. It’s informed by the texture of papel picado, the gradient of tamarind pulp, and the rituals of shared drinks on a hot day.

‍

Ameyal’s design direction is firmly rooted in vintage Mexican typography traditions—evoking old hand-painted signs, fruit market banners, and retro packaging. The bold serif wordmark, with its exaggerated weight and confident curves, demands attention without shouting. Each letter is thick with intention. The subtle drop shadow gives it depth and dimensionality, a nod to tactile signage and analog warmth.

The color palette was chosen not just for vibrancy, but for emotional resonance. The warm papaya red and creamy guava tones create an immediate sense of familiarity, almost edible in their appeal. This isn’t minimalism for the sake of trend. This is maximalism that remembers. It’s flavor translated into form.

Sparkles and starbursts surrounding the logotype aren’t decoration—they represent the bursting, refreshing qualities of the drink itself. There’s a subtle surrealism in how these motifs float around the name, like effervescence in water, or stars above a desert spring. They give the logo breath, motion, and a sense of magic.

‍

What makes a brand like Ameyal matter is that it doesn’t pretend to be new. It honors what’s already there—ancestral knowledge, sensory memory, visual language—and wraps it in design that feels both reverent and forward-facing. At Lunary Studio, this is the kind of work we champion: branding that speaks with soul, design that remembers.

This is what happens when heritage is not just respected but centered. Ameyal reminds us that even in a saturated market, there’s always room for something real.

‍