Not all design should be soft.
Not all moods should be palatable.
Not all brands should soothe.

Sometimes, the brief is rage.

In a world where injustice is branded, grief is content, and liberation is throttled by the algorithm—designers are left with a question:

What do we do with the fire?

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The Myth of “Neutral Design”

Design schools love to teach restraint.
Clients ask for calm.
Social platforms reward pastel activism and corporate allyship month.

But rage is a valid design language.
It has its own color schemes (red, black, urgent white).
Its own fonts (jagged, bold, glitchy, defiant).
Its own sound (distortion. reverb. static.).
Its own purpose: to disrupt. to release. to say what can’t be politely said.

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When Anger Organizes Itself

Design during protest isn’t about brand identity—it’s about urgency.
It’s wheatpasted on a wall.
It’s spraypainted on the side of a bank.
It’s printed fast, cheap, messy.
And still: it moves people.

Rage design doesn't wait for feedback.
It doesn't A/B test.
It doesn’t ask for approval.

It erupts.

And in doing so, it reminds us that design isn’t just aesthetics.
It’s emotional strategy.
It’s survival architecture.

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Rage Has Rules

This isn’t about being edgy for the algorithm. It’s not about angercore aesthetics or "punk-washed" branding.

Rage design is responsible when it:

• Names what’s being violated
• Protects the vulnerable
• Refuses to dilute the message
• Channels chaos into clarity

Anger without aim is noise.
Anger with design becomes fuel.

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🧠 Rage Tools We Use at Lunary

• Color: Urgent primaries, oversaturated neons, deep reds
• Fonts: Cracked, warped, DIY lettering, handwriting, stencil
• Texture: Xerox grain, risograph misalignment, analog damage
• Medium: Flyers, zines, social slides, patches, audio-reactive motion

Design becomes catharsis. Not to pacify, but to exorcise.

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Next Log: On Constellation Work — A dispatch on assembling visions, not just visuals.

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